Plain English Finance
The Plain English Finance podcast is hosted by Tré Bynoe CFP® CIM®, a financial planner with TCU Wealth Management and Aviso Wealth.
While Tré specializes in working with families with more complicated finances, typically involving corporations and trusts, this podcast is for anyone wanting to learn how to make high-quality decisions based on evidence, to give themselves the highest likelihood of financial success.
You should always consult with your financial, legal, and tax advisors before making changes.
This podcast is provided as a general source of information and should not be considered personal investment advice or solicitation to buy or sell any securities.
The views expressed are those of the individual and are not necessarily those of Aviso Financial Inc.
Mutual funds and other securities are offered through Aviso Wealth, a division of Aviso Financial Inc.
Plain English Finance
Ep. 23 | The Real Purpose of Insurance
Most people think insurance is for “what if I die?” scenarios—but that’s not the real risk. In this episode, Tré and Sierra break down how smart families and business owners actually manage risk. From life insurance to disability and liability coverage, Tré explains how to identify what’s truly at stake—your ability to earn, live, and protect your family’s future—and how to match your coverage to your real financial needs. You’ll learn the difference between guessing and planning, and why overinsuring small things while ignoring the big ones is one of the most expensive mistakes Canadians make.
You’ll learn
- The four ways to handle risk: avoid, reduce, transfer, or ignore
- How to size insurance to your actual needs (not sales pitches)
- Why income protection often matters more than life insurance
- The key mistake most families make with coverage
- How to make sure one event doesn’t ruin your financial plan
